by Daniellecaudill | Aug 22, 2019 | Digital Marketing Effectively, Digital Updates, Google Paid Ads, Google Partner, Marketing Campaigns, Marketing Strategy, Mobile Marketing
Are you spending at least $50,000 per year on Google search advertising? Here are 4 important trends you need to know. 1. AdWords is getting expensive First-page minimum bids for AdWords ads has gone up by 15%. Even the CPCs for Brand terms are going up by... by Daniellecaudill | Aug 12, 2019 | Digital Marketing Effectively, Digital Updates, Google Partner, Lead Management, Marketing Campaigns, Marketing Services, Mobile Marketing, Planning Marketing, Reputation Management, Social Media Marketing
Facebook is an important marketing tool. Video is an important marketing medium. It makes sense to put the two together. If you’re not marketing your products with Facebook videos you probably should be. Facebook has more than 2 billion users, so it’s... by Daniellecaudill | Jun 1, 2019 | Digital Marketing Effectively, Dotcom Marketing Advice, Google Partner, Marketing Campaigns, Planning Marketing
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn’t so clear. PPC can be... by Daniellecaudill | Mar 5, 2019 | Digital Marketing Effectively, Google Paid Ads, Google Partner, Marketing Strategy, Reputation Management, Uncategorized
While it’s somewhat difficult to believe that Google doesn’t carry a 100% success rate with all of its products and services, the sunsetting of Google+ apparently proves just that. With reports of low usage and engagement, along with an astounding 90% of... by Daniellecaudill | Dec 20, 2017 | Digital Marketing Effectively, Google Partner, Marketing Services, Marketing Strategy, Planning Marketing, Social Media Marketing
Introducing an aggressive form of PPC – REMARKETING! You’ve likely been there before. You visit a website (let’s say Amazon) to check out some new product (like that shiny new laptop you’ve been considering). After reading the description you...