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Facebook is an important marketing tool.  Video is an important marketing medium.  It makes sense to put the two together.  If you’re not marketing your products with Facebook videos you probably should be.  Facebook has more than 2 billion users, so it’s likely your customers are on it, and video is a great way to engage your audience.

facebook marketingThe Facebook Challenge

The only problem with Video on social media is that the average consumer has a very short attention span.  According to Time Magazine, goldfish have longer attention spans than the average modern consumer.  That means you don’t have a lot of time to capture your customers attention and make your case.

How Long Should a Video Be?

Considering you have limited time to make your case, it’s important that your video be the right length.  A video that’s too long will lose the viewer’s attention.  A video that’s too short may not give your customers all the information they need.

Two minutes seems to be the magic length.  A video can be longer than two minutes, but don’t expect viewers to pay attention past the two-minute mark.  Also, upload the video directly to Facebook.  It seems that Facebook’s algorithm will prioritize videos uploaded directly over linked videos.

Don’t assume that you’ll be able to use your Facebook video across all social media platforms.  Research shows that all platforms are different, and users prefer different video lengths on each.

Two minutes isn’t a lot of time to make your case.  You may need help getting your messages down to the right length while still making your point.  If you need advice on how to make the perfect Facebook marketing video, contact us.