by Daniellecaudill | Oct 1, 2020 | Digital Marketing, Digital Update, Google, Google Partner, Lead Management, Marketing Strategy, Marketing Tips
It’s estimated that nearly 60% of all ad spend in the US occurring on just two sites – the digital advertising duopoly of Google and Facebook – most advertising campaigns start and stop with those two platforms. There are lots of considerations that...
by Daniellecaudill | Sep 21, 2020 | Content Marketing, Digital Marketing, Digital Update, Google, Google Partner, Lead Management, Marketing Plan, Marketing Services, Marketing Strategy, Social Media Marketing, Working Remote
What is branding? It’s the face and voice of your business, a combination of everything you use to present yourself to the public. Whether you’re in the planning stages or have been operational for some time, unique, quality content and consistency in...
by Daniellecaudill | Jan 2, 2020 | Campaigns, Digital Marketing, Digital Update, Google, Google Partner, Lead Management, Marketing Plan, Marketing Services, Marketing Strategy, Mobile Marketing
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn’t so clear. PPC can be...
by Daniellecaudill | Nov 7, 2019 | Campaigns, Content Marketing, Digital Marketing, Digital Update, Google Partner, Lead Management, Marketing Plan, Marketing Strategy
As influencer marketing continues to take more space in the marketing industry, several trends are emerging that any savvy marketer should look out for. When it comes to influencer marketing, knowledge is power. Check out the top trends of 2019: Podcasts and Video...
by Daniellecaudill | Oct 4, 2019 | Campaigns, Digital Marketing, Google Partner, Marketing Plan, Marketing Services, Marketing Strategy
Campaign Keyword Mistakes Are Costly!! This is especially true for your Google marketing campaign. Today, many businesses prefer a digital marketing approach to advertise their brand. In fact, according to the Search Engine Journal online, “pay-per-click”...
