Is PPC Right for Your Company?

PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn’t so clear. PPC can be...

How Long Should Facebook Videos Be?

Facebook is an important marketing tool.  Video is an important marketing medium.  It makes sense to put the two together.  If you’re not marketing your products with Facebook videos you probably should be.  Facebook has more than 2 billion users, so it’s...