by Daniellecaudill | Nov 26, 2018 | Digital Marketing, Lead Management, Marketing Plan, Marketing Strategy
In marketing, effective targeting can mean the difference between success and failure of a marketing campaign. Knowing who your customers are and how to communicate with them is the best method for ensuring your intended message reaches as many of your customers,...
by Daniellecaudill | Aug 1, 2018 | Content Marketing, Digital Marketing, Doco Marketing, Reputation Management, Social Media Marketing
So many brands on social media that it’s hard to have a conversation on social media marketing platforms without mentioning the photo-based platform, INSTAGRAM. The app has over 800 million users and is projected to hit 1 billion in the first half of 2018. Yet...
by Daniellecaudill | Jul 10, 2018 | Campaigns, Digital Marketing, Doco Marketing, Google Partner, Marketing Plan
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn’t so clear. PPC can be...
by Daniellecaudill | Jun 21, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Reputation Management
The world of eCommerce and internet marketing continues to grow by leaps and bounds for multiple reasons: Each new generation has a higher comfort level with technology and the generations who have never used technology or will never use technology are shrinking by...
by Daniellecaudill | May 15, 2018 | Content Marketing, Digital Marketing, Doco Marketing, Marketing Plan
Having a blog on your website is a great way to engage and interact with your audience, as well as showing off your knowledge and expertise in your particular line of business. However, it is always best to have a strategic plan for your blog posts rather than taking...
