Sharing-Focused Social Media Strategies are perfect for expanding your campaigns, curating cost-effective marketing strategies, and boosting current marketing efforts! Learn the reasons @DotcomMktg recommends you consider a sharing-focused social media campaign strategy today.
Do you nurture the leads you are getting? Follow it up by creating individualized messages, sending targeted emails, or creating a list of customized product offerings that your leads find relevant. This blog post can give you direction to lead nurturing.
Facebook length maximums for Video Ads are much higher than on other social media outlets. Although allowed longer videos, Dotcom Marketing recommends keeping your Facebook video between 15 and 90 seconds long. This gives you enough time to uniquely communicate your brand message succinctly and memorably. Launching a Facebook video campaign is one of the most affordable and exciting decisions you can make if you are a small business or an entrepreneur with a limited budget and great need for marketing hype.
Investopedia defines digital marketing as, "the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers." They go on further to say that some marketing experts think this type of marketing is an entirely new venture,...
From providing incorrect information, to failing to verify or claiming your listings, to not keeping your pages updated with the latest information, businesses can make a lot of mistakes that cost them leads and sales.
We all get the promotional emails, texts, phone calls, and many other forms of social notifications. Some wanted reminders and alerts, and then there’s some unwanted junk, right?
Here’s the question we want to answer for every annoyed business owner: How can we avoid being spammers? This Digital Discussion will cover how you can avoid becoming a spammer!
Learn how to avoid being scammed online and being viewed as a scammer with these untrustworthy practices Dotcom Marketing has compiled here for your review.
All businesses have one objective; profit maximization. Business growth requires a solid marketing strategy in place to see ROI from their marketing dollars. To have a and ensure your customers are satisfied is one thing, but to get a competitive edge is another. Digital strategy is a necessary tool to ensure your business gains a competitive advantage. With years of experience, professionals can evaluate and explain your performance online and make recommendations for a more successful online strategy.
Content is an excellent way to drive traffic to your website and increase conversions. Dotcom Marketing allows special attention to marketing planning using content optimization! Read several ways Dotcom Marketing has learned to increase conversions with content.
The content you provide should strive to educate your audience about your products. Ideally, it should answer questions they might have or help them solve a problem. Content can range from blogs, white papers, case studies, and any other material that offer valuable information.
If readers expect to read a blog post after clicking, but they find out they must fill in a form, you’ll confuse them. Use clear calls-to-action (CTAs) such as “Download your infographic” or “Get your eBook.” We’ve got a handy list of industry CTA’s that are commonly used here!
Trying to handle all of the day-to-day operations can quickly feel overwhelming. One of the best ways to avoid overextending yourself is to hire our experienced and highly-recommended digital marketing agency for your company. The Dotcom.Marketing digital marketing agency will focus on developing the brand of your company with strategic marketing, allowing you to focus on other tasks in the workplace.
While many brands use email marketing as the primary channel for their personalized marketing focused on customer relationship building, advertising channels like Google and Facebook are valuable platforms for doing just that, as well. Broadening your campaign beyond email marketing can increase its effectiveness and also help you reach customers who are non-contactable on email or who are email-unengaged.
We create and manage targeted ad campaigns designed to reach the consumers that matter the most to you. View our new facebook lead funnel expertise in this blog post on lead form campaign objectives.
“It’s genuinely an honor for our agency to be acknowledged for our marketing and digital media skills. This is especially notable since we are in such a competitive market in a major U.S. city that serves a variety of industries across the valley and throughout Phoenix,” stated Danielle Caudill, Director of Marketing at Dotcom Marketing.
It’s true… No matter what, you must include some kind of content marketing in your strategy. With that said, if you’re ready to improve your current marketing strategy and bring in more customers, click here.
When marketing the reopening of your business, it is important that you effectively communicate as much as possible to your customers. Learn more about re-opening marketing strategies for added oomph to your production.
Underestimating the significance of updating your website can be detrimental to your business.
At first, it might not appear as a big issue, but the high levels of competition in the online market require the need to update your website.
If you are spending too much on your campaigns and in return, you have a good conversion rate and reasonable profit, then you can consider increasing your spending on the campaign. Learn more.
Even before Covid-19, people’s first encounters with brands were beginning to take place primarily online. But in the midst of this pandemic internet usage has surged and people are spending more and more time perusing digital media.
Creating kick-ass videos allows you and your employees to have so much to show for your excellent ideas. The quality of your marketing videos forms the basis of your engagement with your clients. Learn about video creation and/or contact Dotcom.Marketing for information on the best video marketing practices and provision of result-oriented digital marketing services.
Facebook offer avenues for advertisers to reach existing customers who’ve engaged with your brand in one way or another. Imagine upselling or cross-selling customers who have already purchased from you.
Other than the advanced targeting of online marketing, your business benefits by marketing online because your customers are already there. More than 4 billion people use the internet globally, which means you have the potential to reach many people when you market your business online.
Time to dive into monitoring your Online Reputation! As a small business owner, you work hard to protect your brand’s reputation and you pride yourself in giving your customers the highest level of service, right? Here’s how to handle bad reviews.
Here is a breakdown of the average conversion rates on Google and Facebook by industry according to a study published on the SearchEngineWatch.com website:
Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs. For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat. As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!
Starting out with a small business isn’t going to be as glamorous as people would like for you to think. You’ll hit some bumps along the road, but here are a few things that you’ll need as a small business owner to succeed.
Although the world's recent crisis has adversely affected countless businesses in the U.S., it has also become the catalyst for many other businesses who are seeing a significant demand for their products and/or services. While some will likely be able to stay in...
Physical Tools You Need for Working Remote These aren’t necessarily software or organization tools, but they are the necessities when it comes to focus and efficiency when working remotely. Let's be honest, we all are having to make work schedule adjustments and we...
With the never-ending changes, Facebook is starting to feel like a mystery. Organic reach has taken a nosedive, and it is leading to uncertainty in marketers and brands, and rightfully so as one cannot tell the way forward. Despite the changes and uncertainty,...