While many brands use email marketing as the primary channel for their personalized marketing focused on customer relationship building, advertising channels like Google and Facebook are valuable platforms for doing just that, as well. Broadening your campaign beyond email marketing can increase its effectiveness and also help you reach customers who are non-contactable on email or who are email-unengaged.
It’s true… No matter what, you must include some kind of content marketing in your strategy. With that said, if you’re ready to improve your current marketing strategy and bring in more customers, click here.
We create and manage targeted ad campaigns designed to reach the consumers that matter the most to you. View our new facebook lead funnel expertise in this blog post on lead form campaign objectives.
“It’s genuinely an honor for our agency to be acknowledged for our marketing and digital media skills. This is especially notable since we are in such a competitive market in a major U.S. city that serves a variety of industries across the valley and throughout Phoenix,” stated Danielle Caudill, Director of Marketing at Dotcom Marketing.
When marketing the reopening of your business, it is important that you effectively communicate as much as possible to your customers. Learn more about re-opening marketing strategies for added oomph to your production.
Underestimating the significance of updating your website can be detrimental to your business.
At first, it might not appear as a big issue, but the high levels of competition in the online market require the need to update your website.
If you are spending too much on your campaigns and in return, you have a good conversion rate and reasonable profit, then you can consider increasing your spending on the campaign. Learn more.
Even before Covid-19, people’s first encounters with brands were beginning to take place primarily online. But in the midst of this pandemic internet usage has surged and people are spending more and more time perusing digital media.
Creating kick-ass videos allows you and your employees to have so much to show for your excellent ideas. The quality of your marketing videos forms the basis of your engagement with your clients. Learn about video creation and/or contact Dotcom.Marketing for information on the best video marketing practices and provision of result-oriented digital marketing services.
Facebook offer avenues for advertisers to reach existing customers who’ve engaged with your brand in one way or another. Imagine upselling or cross-selling customers who have already purchased from you.
Other than the advanced targeting of online marketing, your business benefits by marketing online because your customers are already there. More than 4 billion people use the internet globally, which means you have the potential to reach many people when you market your business online.
Growing? Time to monitor your Online Reputation! Every once in a while run a search of your business through the major search engines such as Google, Yahoo, Bing and check for any possible reviews or comments regarding your business on lesser-known niche sites.
Here is a breakdown of the average conversion rates on Google and Facebook by industry according to a study published on the SearchEngineWatch.com website:
Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs. For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat. As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!
Starting out with a small business isn’t going to be as glamorous as people would like for you to think. You’ll hit some bumps along the road, but here are a few things that you’ll need as a small business owner to succeed.
Although the world's recent crisis has adversely affected countless businesses in the U.S., it has also become the catalyst for many other businesses who are seeing a significant demand for their products and/or services. While some will likely be able to stay in...
Physical Tools You Need for Working Remote These aren’t necessarily software or organization tools, but they are the necessities when it comes to focus and efficiency when working remotely. Let's be honest, we all are having to make work schedule adjustments and we...
With the never-ending changes, Facebook is starting to feel like a mystery. Organic reach has taken a nosedive, and it is leading to uncertainty in marketers and brands, and rightfully so as one cannot tell the way forward. Despite the changes and uncertainty,...
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn't so clear. PPC can be an...
You’ll love this the easy one sheet idea list for content marketing.
A report from CNBC in 2018 indicated that 45% of small business owners do NOT have a website for their business!! Find out why and what trends say.
As influencer marketing continues to take more space in the marketing industry, several trends are emerging that any savvy marketer should look out for. When it comes to influencer marketing, knowledge is power. Check out the top trends of 2019….
Campaign Keyword Mistakes Are Costly!! This is especially true for your Google marketing campaign. Today, many businesses prefer a digital marketing approach to advertise their brand. In fact, according to the Search Engine Journal online, "pay-per-click" (PPC) ads...
The world of digital marketing is constantly evolving: changing with your market is the only way to stay on top. Check out these 3 tips our team at Dotcom Marketing find useful in maximizing our time-management, skill-sets, and content to be the best they can be!
A rebrand is a great opportunity to strengthen your company’s image, but you may be a little confused about what the term means exactly. Read about everything you need to know about what rebranding is and why companies choose to do it.
4 PPC trends that you need to know if you spend $50K+ on PPC. If you are relying on organic search traffic to bring you business, here’s a little reminder that SEO is becoming more and more difficult for first-page ranking. The screenshot below that shows why it is going to be a tough proposition with the continuance of evolved campaign space.
Facebook is an important marketing tool. Video is an important marketing medium. It makes sense to put the two together. If you're not marketing your products with Facebook videos you probably should be. Facebook has more than 2 billion users, so it's likely your...
Email marketing has been around for a while now. But with the advent of social media, email marketing is outdated, right? Wrong. Email campaigns are a trusty old companion. 85% of U.S retailers in as recently as 2017 divulged that email marketing was one of their most...
Radio has long been one to the traditional means of advertisement for businesses small and large alike. Concise, localized, and targeted are some of the greatest attributes of advertising over the air, but what about engagement?…
Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with a emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet.