Digital Discussions 

What to Do When You Get a Negative Review

Growing? Time to monitor your Online Reputation! Every once in a while run a search of your business through the major search engines such as Google, Yahoo, Bing and check for any possible reviews or comments regarding your business on lesser-known niche sites.

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Establishing Your Brand Online

Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs.  For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat.  As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!

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5 Things Business Owners Need

Starting out with a small business isn’t going to be as glamorous as people would like for you to think. You’ll hit some bumps along the road, but here are a few things that you’ll need as a small business owner to succeed.

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COVID19: Morphing Marketing

Although the world's recent crisis has adversely affected countless businesses in the U.S., it has also become the catalyst for many other businesses who are seeing a significant demand for their products and/or services. While some will likely be able to stay in...

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Essentials for Working Remote

Physical Tools You Need for Working Remote These aren’t necessarily software or organization tools, but they are the necessities when it comes to focus and efficiency when working remotely. Let's be honest, we all are having to make work schedule adjustments and we...

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Is PPC Right for Your Company?

PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn't so clear. PPC can be an...

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PPC Campaign Keyword Mistakes

Campaign Keyword Mistakes Are Costly!! This is especially true for your Google marketing campaign. Today, many businesses prefer a digital marketing approach to advertise their brand. In fact, according to the Search Engine Journal online, "pay-per-click" (PPC) ads...

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Marketing SMARTER, Not Harder

The world of digital marketing is constantly evolving: changing with your market is the only way to stay on top. Check out these 3 tips our team at Dotcom Marketing find useful in maximizing our time-management, skill-sets, and content to be the best they can be!

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A Guide To Rebranding

 A rebrand is a great opportunity to strengthen your company’s image, but you may be a little confused about what the term means exactly. Read about everything you need to know about what rebranding is and why companies choose to do it.

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4 Trends if You Spend $50K+ on PPC

4 PPC trends that you need to know if you spend $50K+ on PPC. If you are relying on organic search traffic to bring you business, here’s a little reminder that SEO is becoming more and more difficult for first-page ranking. The screenshot below that shows why it is going to be a tough proposition with the continuance of evolved campaign space.

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How Long Should Facebook Videos Be?

Facebook is an important marketing tool.  Video is an important marketing medium.  It makes sense to put the two together.  If you're not marketing your products with Facebook videos you probably should be.  Facebook has more than 2 billion users, so it's likely your...

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Radio, meet Social Media

Radio has long been one to the traditional means of advertisement for businesses small and large alike. Concise, localized, and targeted are some of the greatest attributes of advertising over the air, but what about engagement?…

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The Popularity Of Video Online

Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with a emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet.

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Google’s New Update Bringing Better Results to Most Sites

Google has made another update and it’s to the Google PLus platform! Now tweaking its algorithm for ranking websites as of March 12. The good news is most sites have seen an improvement in their rankings. Several sites that track search engines report that many web developers are getting higher rankings with the new algorithm update.

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How to Ask for Reviews

Businesses primarily center around offering some type of service. And of course, some companies offer both products and services. Asking for reviews (and posting results) is closely associated with how an organization interacts with both current customers and potential customers. Read this blog to learn more about online reviews and why you need them.

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Why Advertising on Instagram is a Must

Advertising on Instagram is a great way to increase your audience, engage your readers, and educate them about your brand. According to Hootsuite, "there are 800 million monthly active users on Instagram, 60 percent of whom are under 30," so including this mega...

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How-to Get Featured on a Podcast

Podcasts are all the rage. Some have just as many listeners as their radio counterparts. Brands have learned that people love to listen to the radio while they're on their way to work and back home again, so getting a slot during these times will help boost their...

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