Digital Discussions
What to Do When You Get a Negative Review
Growing? Time to monitor your Online Reputation! Every once in a while run a search of your business through the major search engines such as Google, Yahoo, Bing and check for any possible reviews or comments regarding your business on lesser-known niche sites.
2019 Conversion Rates Comparison
Here is a breakdown of the average conversion rates on Google and Facebook by industry according to a study published on the SearchEngineWatch.com website:
Establishing Your Brand Online
Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs. For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat. As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!
5 Things Business Owners Need
Starting out with a small business isn’t going to be as glamorous as people would like for you to think. You’ll hit some bumps along the road, but here are a few things that you’ll need as a small business owner to succeed.
COVID19: Morphing Marketing
Although the world's recent crisis has adversely affected countless businesses in the U.S., it has also become the catalyst for many other businesses who are seeing a significant demand for their products and/or services. While some will likely be able to stay in...
Essentials for Working Remote
Physical Tools You Need for Working Remote These aren’t necessarily software or organization tools, but they are the necessities when it comes to focus and efficiency when working remotely. Let's be honest, we all are having to make work schedule adjustments and we...
2019 (Old) Facebook Changes You Might Have Missed
With the never-ending changes, Facebook is starting to feel like a mystery. Organic reach has taken a nosedive, and it is leading to uncertainty in marketers and brands, and rightfully so as one cannot tell the way forward. Despite the changes and uncertainty,...
Is PPC Right for Your Company?
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn't so clear. PPC can be an...
Content Marketing Opportunities for Today
You’ll love this the easy one sheet idea list for content marketing.
About That Needed Website
A report from CNBC in 2018 indicated that 45% of small business owners do NOT have a website for their business!! Find out why and what trends say.
Four Standout Influencer Marketing Trends of 2019
As influencer marketing continues to take more space in the marketing industry, several trends are emerging that any savvy marketer should look out for. When it comes to influencer marketing, knowledge is power. Check out the top trends of 2019….
PPC Campaign Keyword Mistakes
Campaign Keyword Mistakes Are Costly!! This is especially true for your Google marketing campaign. Today, many businesses prefer a digital marketing approach to advertise their brand. In fact, according to the Search Engine Journal online, "pay-per-click" (PPC) ads...
Marketing SMARTER, Not Harder
The world of digital marketing is constantly evolving: changing with your market is the only way to stay on top. Check out these 3 tips our team at Dotcom Marketing find useful in maximizing our time-management, skill-sets, and content to be the best they can be!
A Guide To Rebranding
A rebrand is a great opportunity to strengthen your company’s image, but you may be a little confused about what the term means exactly. Read about everything you need to know about what rebranding is and why companies choose to do it.
4 Trends if You Spend $50K+ on PPC
4 PPC trends that you need to know if you spend $50K+ on PPC. If you are relying on organic search traffic to bring you business, here’s a little reminder that SEO is becoming more and more difficult for first-page ranking. The screenshot below that shows why it is going to be a tough proposition with the continuance of evolved campaign space.
How Long Should Facebook Videos Be?
Facebook is an important marketing tool. Video is an important marketing medium. It makes sense to put the two together. If you're not marketing your products with Facebook videos you probably should be. Facebook has more than 2 billion users, so it's likely your...
Why You Need To Incorporate Email Campaigns in Your Marketing
Email marketing has been around for a while now. But with the advent of social media, email marketing is outdated, right? Wrong. Email campaigns are a trusty old companion. 85% of U.S retailers in as recently as 2017 divulged that email marketing was one of their most...
Radio, meet Social Media
Radio has long been one to the traditional means of advertisement for businesses small and large alike. Concise, localized, and targeted are some of the greatest attributes of advertising over the air, but what about engagement?…
The Popularity Of Video Online
Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with a emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet.
2018 VS. 2019 Social Media Demographics
Every click on the internet is trackable, taking a lot of the guesswork out of brand awareness and demographics. With this information though, comes an overwhelming amount of data.
Blogging: 5 HOT Tips
Writing a good blog post involves a lot more than writing the copy when you feel the urge – you get out what you put in (garbage in, garbage out).
How Do You Know if PPC is Right for Your Company?
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn't so clear. PPC can be an...
Google’s New Update Bringing Better Results to Most Sites
Google has made another update and it’s to the Google PLus platform! Now tweaking its algorithm for ranking websites as of March 12. The good news is most sites have seen an improvement in their rankings. Several sites that track search engines report that many web developers are getting higher rankings with the new algorithm update.
The Truth about Conversion Rates
Are you looking for ways to increase both engagement and conversion rates? We can help. Contact our team!
How to Ask for Reviews
Businesses primarily center around offering some type of service. And of course, some companies offer both products and services. Asking for reviews (and posting results) is closely associated with how an organization interacts with both current customers and potential customers. Read this blog to learn more about online reviews and why you need them.
Where Did Google+ Go?
So what happened to Google plus and what is the plan of action that Google is taking? Those are our questions..
Why Advertising on Instagram is a Must
Advertising on Instagram is a great way to increase your audience, engage your readers, and educate them about your brand. According to Hootsuite, "there are 800 million monthly active users on Instagram, 60 percent of whom are under 30," so including this mega...
Types of Modern Media – What Exactly is Traditional Marketing?
What is "traditional marketing?" Traditional marketing can be thought of as an "outbound" strategy for obtaining and maintaining business. This strategy relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold...
How-to Get Featured on a Podcast
Podcasts are all the rage. Some have just as many listeners as their radio counterparts. Brands have learned that people love to listen to the radio while they're on their way to work and back home again, so getting a slot during these times will help boost their...
Life Stage Marketing: Audience Targeting from Graduates to Retirees
In marketing, effective targeting can mean the difference between success and failure of a marketing campaign. Knowing who your customers are and how to communicate with them is the best method for ensuring your intended message reaches as many of your...