Introducing an aggressive form of PPC – REMARKETING!
You’ve likely been there before. You visit a website (let’s say Amazon) to check out some new product (like that shiny new laptop you’ve been considering). After reading the description you click away, distracted by an Instagram ping or simply deciding you’re not ready to part with your hard-earned cash…yet.
Then it happens. Suddenly you’re seeing that laptop everywhere. It’s in your Facebook feed. It shows up on webpage sidebars. In the middle of an article, there it is, staring at you. And the more you see it, the more you realize how shoddy your current laptop is. It really would be nice to have a computer with a longer battery life. And a better graphics card. And more space. Before you know it, you’re whipping out your credit card and heading back to Amazon.
This is the power of remarketing (also sometimes referred to as retargeting). As our remarketing experts and savvy marketing guru know, the power of the sale isn’t in the first look. Often it takes multiple touch points before someone decides to buy, especially when a product or service is higher priced.
Remarketing is a method that ensures your offer gets in front of your audience multiple times. As a result, it ups your conversion rate and allows you to make more sales. Remarketing ads are immensely powerful because they allow you to target people who have already displayed an interest in your product or service. As a result, you know the ad is getting in front of the right people.
So how does it work? A tiny piece of code pings your advertising system when someone arrives on your sales page. That code triggers the system, adding the individual to your retargeting ads. That person then will be shown those ads written specifically for them. And that presents another benefit of retargeting: You can customize the ads for those who have already expressed interest. This allows you to go more in-depth with the benefits of your product or service.
If you have an advertising strategy in place, it’s important to pay attention to those who have taken the first step, showing initial interest. A remarketing strategy will allow you to capitalize on these people, converting more of them into paying customers.
Want to learn more about remarketing and retargeting costs? Contact us.