Let’s talk about the big social ad platform, Facebook.
On Facebook, you can engage with your target audience, promote your content, and improve brand awareness. The social platform helps you attract new leads, which you can turn into real customers. This article shows how you can optimize your Facebook lead generation efforts to achieve unbeatable success.
Understand Facebook Leads
Users can show interest in your brand in different ways. For example, people will fill out forms to download a digital product, request a demo, or complete a survey. On Facebook, you can capture direct leads and indirect leads. When you share content, which links back to a form on your site, you generate direct leads. You’ll generate indirect leads when you use Facebook on the journey to conversion. For example, you can share a blog post and add a call-to-action (CTA) to drive users to a landing page. Your Facebook share is redirecting prospects to your landing page. Remember, it is easy to waste money when you think you are performing well, but consulting with an expert will allow you to get the results everyone else is getting, but for a lower cost and with higher user intent. At Dotcom Marketing, we study Facebook analytics and lead quality with you while teaching you how to optimize your Facebook Lead campaigns.
Post and Frequently Optimize Dedicated Landing Pages
Send Facebook users to your offer’s landing page to generate leads. Ensure your offer has a relevant and top-quality image, which Facebook can feature in your post. Optimize the image according to Facebook’s specifications. And add the right open graph tag to your site. Tell Facebook users where you’re redirecting them. If readers expect to read a blog post after clicking, but they find out they must fill in a form, you’ll confuse them. Use clear calls-to-action (CTAs) such as “Download your infographic” or “Get your eBook.” We’ve got a handy list of industry CTA’s that are commonly used here!
Use Engaging Blog Posts
Find out which blog posts have increased engagement rates and post them to your Facebook Page. The headline and topic of your blog post will attract your target audience. Your prospects will click on the post’s CTA, which will offer a solution. For example, you can use anchor text CTAs in your blog post’s intro. According to HubSpot, anchor text CTAs are responsible for up to 93 percent of a blog post’s leads. It’s encouraged to link with posts that are relevant in content and that have good SEO scores! Please see the SEO category in this Digital Discussions blog for more information on that…
Include Links in Your Image Captions
HubSpot shows that Facebook posts, which include images deliver 2.3 times higher engagement than posts without images. Increase your lead generation opportunities by including your website’s link in the captions for your images on Facebook. You’ll improve brand awareness and boost conversions with our visual guidance on each of your social graphics. Another quick tip, use short links and Urchin Traffic Monitor (UTM) codes so you can track clicks.
For additional tips on optimizing your Facebook Campaigns, please see the PPC category in this Digital Discussions blog!