Broken Websites? Yes, They Hurt Your Business and Customer Experience!
We live in a digitally fast-paced world, a website with broken links is simply unacceptable. These errors not only damage your business reputation but also create frustrating experiences for your customers, damaging your brand and losing sale opportunities, all while negatively impacting your SEO.
We are going to discuss 3 broken website issues that are highly problematic:
Finding and fixing broken websites as quickly as possible is a good idea to avoid any indexing issues and missed conversions. Website errors disrupt the browsing experience and waste time. Visitors expecting to find valuable content are left disappointed after quickly noticing the site isn’t working as expected and may likely leave your site.
Broken links cause 404 errors.
Broken links (even those pesky redirects) cause errors and can also confuse search engine crawlers, making it more difficult for them to crawl and index your URLs. Search engines like Google penalize websites with broken links. If your links are not properly maintained, your website’s search rankings could drop, making it harder for potential customers to find you and when they do, the poorly maintained website gives the impression that your business is outdated, unreliable, or unprofessional.
If you’re not already working with Dotcom.Marketing’s guidance, you should also know it’s a best practice to set up a time to regularly check your site for broken links so that you can fix them quickly.
Redirecting can get wonky.
Redirects direct users from one page on your site to a newer or more relevant one. One of the most common mistakes with using redirects is to accidentally create a redirect loop. A redirect loop happens when you direct users to one page, and then that page directs them to another page, and so on. Redirects are common, and almost every website out there uses them. But that doesn’t mean they don’t come with their own batch of problems online! It’s confusing for both users and search engine crawlers when there are various redirects and can cause search engines to incorrectly index your pages.
Understandably, it can be easy to make a mistake when it comes to redirecting URLs, and search engine crawlers won’t react well to them. If you’ve changed the URL on one of your main pages, but haven’t updated the links pointing to it, you’ll find that Google has a harder time indexing the updated URL, IRL.
Find and fix website errors.HeadingSTOP broken website absurdity!
Find the problems.
Use our SEO Audit that is complete with a Google Search Console’s Crawl Stats report to easily find seo errors on your website. Once we find them, we will be sure to either redirect those URLs, update them, or remove them completely from your site!
You’ll need better website maintenance.
Don’t let broken websites damage your brand reputation when it can be easily taken care of by an experienced professional. Managing performance of your website(s) is crucial. To conduct regular checks to fix broken website links, optimize user experience, and ensure that your website stays functional and professional, contact DotCom.Marketing for proactive website and keyword management to ensure that your site runs smoothly and efficiently across search engines. Ask DotCom.Marketing to handle your website management, so you can focus on growing your business while we take care of the technical details and business operations.
