Investopedia defines digital marketing as, “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” They go on further to say that some marketing experts think this type of marketing is an entirely new venture, requiring new methods to determine how to approach customers, along with a new understanding of how customers behave online as compared to traditional consumer behavior. At Dotcom Marketing, we agree with their assessment.
The Digital Marketing Arena
While some business owners may assume that digital marketing requires more work on their part vs. traditional marketing methods, in truth, the digital environment requires interactive effort on the part of the consumer.
Traditional Marketing — There was a time when only large corporations had the funds to support interaction with potential customers, and this was mainly through focus groups or panels. Customers remained passive, while companies performed all the tasks associated with reaching out to customers such as advertising through TV, radio, newspaper, and magazine ads, crafting a memorable jingle, etc.
Digital Marketing — Digital marketing is primarily grounded on an initial action taken by a user, leaving organizations to focus on how to be seen by and how to respond to customer searches. If it sounds overwhelming to revamp one’s traditional marketing efforts, a good incentive is to remember that one of the big pluses of the digital arena is that it greatly expands one’s potential audience, perhaps even to a global scale.
How We Do Digital Marketing
At Dotcom Marketing, we have a thorough understanding of what it means to successfully digitally market an organization. We work with a variety of clients from all types of industries, while maintaining an in-depth knowledge of technology’s rapidly changing landscape and what that means in terms of how to be seen by and how to respond to potential customers.
We offer comprehensive marketing plans that encompass every aspect of digital marketing including but not limited to:
- Creating and maintaining an online corporate presence (social media sites, virtual assistant devices, web presence, search engines, etc.)
- Incorporating all traditional methods of marketing into your digital.
- Lead generation.
- Online reputation management.
- Online content curation, and much more.
If you’d like to know more about how our comprehensive marketing plans can benefit your company, please contact us today!