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What is “traditional marketing?”

Traditional marketing can be thought of as an “outbound” strategy for obtaining and maintaining business. This strategy relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling.

Print advertising includes advertising in magazines, trade publications, and newspapers that are distributed to the public, while direct mail marketing is the distribution of print materials such as brochures, postcards, catalogs, and letters through the mail. While these materials are often utilized, it is difficult to assess how many of these materials go directly to the recycle bin. One of the challenges of this form of marketing is the ability to track their success, but it does not make this form obsolete. Professionals in who utilize traditional marketing strategies know how to make this work for their clients. 

Broadcast marketing is the use of radio and television ads to reach potential clients. These tools have been historically used to reach the masses, but with the rise of advertisement free television and music services, tracking your exposure to your intended audience is  challenging.  The same can be said of telephone marketing wherein businesses reach out to potential customers via phone calls, only to find out many customers are registered on the do-not-call lists. It requires the use of a professional who knows the ins and outs of this form of marketing to get the most bang for your buck. 

The cold call is a technique whereby a salesperson reaches out to individuals who have not previously expressed an interest in a company’s products or services, either by telephone or through unscheduled visits. This can be difficult for sales representatives due to hostile customers and the challenge of reaching an actual decision maker. Skilled marketing strategists know how to maneuver their way into getting in touch with people who need their products or services. 

Traditional marketing has been around since the beginning of time, and the strategies have been effective. With the rise of inbound marketing, digital marketing, and social media marketing, it benefits companies to utilize the services of marketing experts. The experts at Doco Marketing can help you formulate a plan to get your company back on track with a blend of traditional marketing strategies and those involving a web presence.  Please contact us if you would like a helping hand.