Types of Google Ads

Let’s not waste any time. You’re wondering about all the capabilities of your campaigns on Google and this blog post is the place to see it!

Responsive Search Ads

Responsive Search Ads allows you to create a complex ad copy with up to 15 headlines and five descriptions. Google typically employs different headlines and descriptions to develop the most effective combinations that convince potential customers to visit your site.

Dynamic Search Ads

Dynamic search ads are recommended for well-developed sites with extensive product inventory and clear content categories. The advert utilizes the content within your website to create targeted campaigns. Therefore, dynamic search ads save you time that you could have spent in keyword planning.

Display Ads

Display ads are also called image ads, because people often use both terms, please keep that in mind. They run on websites that have partnered with Google and agreed to offer ad space. Google ensures that the ad is portrayed on the website that your target audience visits more often. There is a lot to know about this ad type, but that is not the purpose of this particular post.

App Promotion Ads

If you want to promote app installation and engagement use app promotion ads. They are custom-tailored to inform the audience about your application and why they need to try having it on their device. Promote an application in the apple store using the apple search ads.

Video Ads

Video ads allow you to deliver more engaging campaigns. They are common on platforms such as YouTube and Facebook. It’s a lucrative campaign recommended for companies with a resource to invest in video making.

Shopping Ads

Shopping ads display items available for sale with their images, prices, titles, and links to a particular online store. All the information is pulled from the merchant account via the product data feed provided. You need a shopping cart on your site to run the shopping ads, but remember that the ads are subject to automated targeting and bidding.

Local Search Ads

Sometimes it’s challenging to locate a restaurant or a business location, especially when you’re new to an area. Local search ads drive people to various business locations. Therefore, it can be used by advertisers who want to attract a significant number of new clients.

Call-only Ads

You need to run call-only ads if your business thrives by maintaining real-time communication via phone calls. Call-only ads are not active at all times. They should only be available during operating times and exclusively for mobile phone users since the call is directly placed when the ad is clicked.

Local Listing Ads

With local listing or service ads, you will only pay for the leads received. It’s perfect for local businesses like plumbers, tax services, and lawyers working in a specific area. Websites that run local service ads need screening and verification to ascertain whether they offer the product or service that the target area requires.