The Scoop on Facebook Video Ads

by | Sep 9, 2022 | Content Marketing, Digital Marketing Effectively, Digital Marketing Tips, Digital Updates, Marketing Campaigns, Marketing Services, Marketing Strategy, Reputation Management, Social Media Marketing, Video Marketing

The Scoop on Facebook Video Ads

Looking to include Facebook video as part of your marketing strategy? There are countless techniques that can be successfully leveraged to create viral marketing videos, but to save you time, this is the scoop on Facebook Video Ads for business owners. This Digital Discussion will give you the resources to get your video strategy ready today.

Start with Content Planning

Concerning your content and the vibe in your video… always remember that your Facebook video content should be fun, relatable, and goal-specific. Plan content to really engage your audience, by considering and understanding who you’re entertaining. Determine the buyer personas that you’re targeting and then perform an in-depth study of their characteristics. Use pain points to draw consumers in. Tie your content to current events to both garner more attention and start building a more personal relationship with your audience. Think about the type of story-telling video that really keeps your attention on Facebook and then begin to curate your video strategy to tell a story with intention and follow all the Facebook guidelines.

Know Video Specs

Facebook video length maximums are longer than on other social media outlets. I bet you’re wondering if that’s a good thing. Although allowed longer videos, Dotcom Marketing recommends keeping your Facebook video between 15 and 90 seconds long. This gives you enough time to communicate your brand message and call-to-action succinctly and memorably.

To help you become familiar with the size, ratios, specs, and placement of Facebook video ads, click from the different toggles below.

Feed Video Ads

Size: 1280 x 720 px
Minimum Width: 600 px
Supported Aspect Ratios: 16:9 (full landscape), 1:1 (square), 4:5 (vertical), 2:3 (vertical), 9:16 (full portrait)
Specs: MP4 or MOV format, maximum length 240 minutes, maximum file size 4 GB
Placement: Natively on Facebook Feed

In-Stream Video Ads

Size: 1280 x 720 px
Minimum Sizes: 600 x 315 px (1.9:1 landscape) or 600 x 600 px (1:1 square)
Supported Aspect Ratios: 16:9 (full landscape), 1:1 (square), 4:5 (vertical), 2:3 (vertical), 9:16 (full portrait)
Specs: MP4 or MOV format, maximum length 15 seconds, maximum file size 4 GB
Placement: Mid-roll during a video

Carousel Video Ads

Size: 1080 x 1080 px
Minimum Size: 600 x 600 px
Supported Aspect Ratios: 1:1 (square)
Specs: MP4 or MOV format, maximum length 240 minutes, maximum file size 4 GB, between 2 and 10 videos
Placement: Natively on Facebook Feed, Marketplace, or Instant Articles

Messenger Video Ads

Size: 1280 x 720 px
Supported Aspect Ratios: 16:9 (horizontal) to 1.91:1 (horizontal)
Specs: MP4 or MOV format, maximum length 240 minutes, maximum file size 4 GB
Placement: Natively on Facebook Messenger through Home or Sponsored Messages

Whether your goal is to incite laughter, concern, indignation, desire, or buying urgency, video content is one of the best mediums for getting the job done! That’s why countless companies now consider video marketing as an essentially constant and very integral part of their online marketing campaigns.

Get Video Ready

Although you might be standing ready with a quality digital camera or a cutting-edge smartphone in hand, there are a few things to know about creating engaging and optimized video content before getting started. Check out the Do and Don’t List below.

Facebook Video Do’s:

  • Go for close-ups of happiness and happy faces.
  • Use animation tastefully.
  • Stick with brand colors and logos.
  • Use music and/or subtitles where appropriate.
Facebook Video Don’ts:

  • Tell long, complicated stories.
  • Use visuals unrelated to your brand, product, or service.
  • Be vulgar, controversial, or otherwise go against Facebook guidelines.
  • Overwhelm the video with written copy.

dotcom marketing danielle caudill video marketingLaunch Confidently

Launching a Facebook video campaign is one of the most affordable and exciting decisions you can make if you are a small business or an entrepreneur with a limited budget and great need for marketing hype. When you launch your campaign, you should feel proud of your work and excited for optimization.

Dotcom Marketing can help you find the best social media platforms to promote your new product or service while delivering video production materials that you can use in various campaigns.

If you are ready to get started with your own Facebook video strategy, contact us for custom campaigns for your specific business goals and we’ll help you to pinpoint the best platform to reach your target audience. Give us a call at, (480)720-4657.