Video has proven to be a great marketing resource. The popularity of video has been a  surmountable marketing tool. According to Statista online, “video consumption is one of the most popular internet activities in the world.” And why is that? Let’s take a closer look into what’s driving the global phenomenon of videos.

What’s The Driving Force Behind Video Popularity

Streaming videos are popular among other internet activities because they offer viewer flexibility (i.e.choice). As more and more people are streaming videos online and TV, the choice of what videos to stream are endless. For many businesses that are good news. With a limited budget, you have the opportunity to capture your audience’s attention with just a short video. However, the businesses with the most success have been able to create live videos. For instance, social video generates 12 times the shares over written text and photos according to Small Biz Trends online.

Video as a digital marketing tool has the potential to yield click-thru results, foster engagement, lead generation, and boost sales. More businesses are being compelled to used video marketing to keep up with their competitors. In fact, video has been a powerful tool for businesses to connect with their audience. Studies have shown that videos add a whopping 157 percent increase on organic visitors across all search engines. The truth is, video marketing isn’t going anywhere, anytime soon. Consider the fact that Facebook generates over 8 million videos on any given day.

How Can Dotcom Marketing Help Your Video Campaign

Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with an emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet. Our marketing strategy is dedicated to increased reach, improved visibility, engagement, interaction, and bringing in a ROI. Our digital marketing and planning professionals are ready to help you reach your marketing campaign goals today. You’re invited to contact us at Dotcom Marketing for an online review. We’re ready to transition your web presence into a lead magnet. Take advantage of digital marketing for your business with the help of the professionals.

Supplemental Resources:

“Dotcom Marketing”

https://dotcom.marketing/

 

 

Establishing Your Brand Online

Establishing Your Brand Online

Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs.  For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat.  As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!

read more
5 Things Business Owners Need

5 Things Business Owners Need

Starting out with a small business isn’t going to be as glamorous as people would like for you to think. You’ll hit some bumps along the road, but here are a few things that you’ll need as a small business owner to succeed.

read more
COVID19: Morphing Marketing

COVID19: Morphing Marketing

Although the world's recent crisis has adversely affected countless businesses in the U.S., it has also become the catalyst for many other businesses who are seeing a significant demand for their products and/or services. While some will likely be able to stay in...

read more
2019 (Old) Facebook Changes You Might Have Missed

2019 (Old) Facebook Changes You Might Have Missed

With the never-ending changes, Facebook is starting to feel like a mystery. Organic reach has taken a nosedive, and it is leading to uncertainty in marketers and brands, and rightfully so as one cannot tell the way forward. Despite the changes and uncertainty,...

read more
Is PPC Right for Your Company?

Is PPC Right for Your Company?

PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn't so clear. PPC can be an...

read more