Video has proven to be a great marketing resource. The popularity of video has been a surmountable marketing tool. According to Statista online, “video consumption is one of the most popular internet activities in the world.” And why is that? Let’s take a closer look into what’s driving the global phenomenon of videos.
What’s The Driving Force Behind Video Popularity
Streaming videos are popular among other internet activities because they offer viewer flexibility (i.e.choice). As more and more people are streaming videos online and TV, the choice of what videos to stream are endless. For many businesses that are good news. With a limited budget, you have the opportunity to capture your audience’s attention with just a short video. However, the businesses with the most success have been able to create live videos. For instance, social video generates 12 times the shares over written text and photos according to Small Biz Trends online.
Video as a digital marketing tool has the potential to yield click-thru results, foster engagement, lead generation, and boost sales. More businesses are being compelled to used video marketing to keep up with their competitors. In fact, video has been a powerful tool for businesses to connect with their audience. Studies have shown that videos add a whopping 157 percent increase on organic visitors across all search engines. The truth is, video marketing isn’t going anywhere, anytime soon. Consider the fact that Facebook generates over 8 million videos on any given day.
How Can Dotcom Marketing Help Your Video Campaign
Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with an emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet. Our marketing strategy is dedicated to increased reach, improved visibility, engagement, interaction, and bringing in a ROI. Our digital marketing and planning professionals are ready to help you reach your marketing campaign goals today. You’re invited to contact us at Dotcom Marketing for an online review. We’re ready to transition your web presence into a lead magnet. Take advantage of digital marketing for your business with the help of the professionals.
Here is a breakdown of the average conversion rates on Google and Facebook by industry according to a study published on the SearchEngineWatch.com website:
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