Campaign Keyword Mistakes Are Costly!!

dotcom marketing keywordsThis is especially true for your Google marketing campaign. Today, many businesses prefer a digital marketing approach to advertise their brand. In fact, according to the Search Engine Journal online, “pay-per-click” (PPC) ads have a higher conversion rate and CTR.

The success of pay-per-click ads are widely dependent on the keywords you choose and management of those Keywords. In this blog post, you’ll learn what mistakes should be avoided for PPC campaign validity and proper Keyword management. Continuing reading more details below.

Common Keyword Campaign Issues 

Duplicate Keyword Variations

According to most PPC ad marketing giants; “duplicate keywords leave your competing against yourself.” You’re business is essentially using the same search terms that have an identical match which could end up costing more than your initial specified marketing budget. To solve the problem of duplicate keywords, quickly identify and remove them from your ads.

Bland Negative Keywords

Using negative keywords for your ad campaign isn’t going to hurt your PPC initiative, unless you overloading your negative keyword list or using silly negatives. However how you use negative keywords , they will make all the difference in the success of your PPC marketing. Primarily, negative keywords are used to avoid your ads showing up in unnecessary searches. Neil Patel, suggests “not using negative keywords is one of the biggest mistakes he sees in a lot of pay-per-click marketing.” Our campaign manager agrees to that statement.

Improperly Organized Keywords

Organizing keywords with “intent” is the only way your PPC campaign can survive. The proper keyword organization can improve your digital marketing campaign by lowering the cost per click by up to 80%. Many businesses will agree that organizing your keywords is not a fun process, but it’s very necessary!! Organizing your keywords may include:

  • Grouping
  • Optimization
  • Strategy
  • Search Engine Rank
  • Relevancy


It’s critical for your business to look out for keyword failures to solidify your ROI with any PPC campaign. Continual management of your campaign details is the key, but optimizing your keywords, getting rid of irrelevant clicks, and knowing your cost-per-click is equally as important.

If you need help with your business PPC campaign, we encourage you to Contact Dotcom Marketing campaign experts.


Dotcom Marketing

Establishing Your Brand Online

Establishing Your Brand Online

Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs.  For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat.  As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!