1) Locate Expertise
Don’t be afraid to ask for help (from us) from experts in the field when you need it! Admitting that you don’t “know it all” is the best way to start learning. We invite you to look at the most successful advertisements ran by our team and discuss with us what the plan of action would be for your marketing approach. You may know your business, but marketing is a beast that experts can use to target your audience to grow your reach! When in doubt, contact your team of experts and ask for a SWOT analysis to identify areas of opportunity.
2) Evaluate Trends
Educate yourself and use all of your historical data to your advantage! One of your greatest resources for promotional offers is yourself, and you should be keeping up with the trends it every chance you get for inspiration. Don’t know where to start? All of your historical data should be the number one place to start when expanding on your marketing ideas. Knowing what is happening and what has happened is KEY! Check out this blog about recent marketing trends to get started right now! Looking for more historical data on marketing trends? Ask for a marketing review from our team! We can pull a complete market analysis to learn what your competition is doing.
3) Creative Space
Finally: take time to feed your creative brain and review the ideas that you or your team may have (or even proposals from our team) submitted. So often, people in the marketing field burn-out because they can’t keep up with the fast-paced expectations of the field. It’s difficult at times to remember that this line of work is just as much art as it is business: if you aren’t taking the time to be inspired, you won’t be able to create things that inspire.
The truth is that because you are even reading this blog, you are likely in need of FRESH MARKETING! Browse other new blog posts to get your mind refreshed and ready for a new perspective or simply request a consultation! We will walk you through the latest trends concerning marketing and create a unique marketing strategy with you. Don’t wait to get your business generating inbound activity from your marketing efforts. Contact us today.
We all get the promotional emails, texts, phone calls, and many other forms of social notifications. Some wanted reminders and alerts, and then there’s some unwanted junk, right?
Here’s the question we want to answer for every annoyed business owner: How can we avoid being spammers? This Digital Discussion will cover how you can avoid becoming a spammer!
Learn how to avoid being scammed online and being viewed as a scammer with these untrustworthy practices Dotcom Marketing has compiled here for your review.
All businesses have one objective; profit maximization. Business growth requires a solid marketing strategy in place to see ROI from their marketing dollars. To have a and ensure your customers are satisfied is one thing, but to get a competitive edge is another. Digital strategy is a necessary tool to ensure your business gains a competitive advantage. With years of experience, professionals can evaluate and explain your performance online and make recommendations for a more successful online strategy.
Content is an excellent way to drive traffic to your website and increase conversions. Dotcom Marketing allows special attention to marketing planning using content optimization! Read several ways Dotcom Marketing has learned to increase conversions with content.
The content you provide should strive to educate your audience about your products. Ideally, it should answer questions they might have or help them solve a problem. Content can range from blogs, white papers, case studies, and any other material that offer valuable information.
If readers expect to read a blog post after clicking, but they find out they must fill in a form, you’ll confuse them. Use clear calls-to-action (CTAs) such as “Download your infographic” or “Get your eBook.” We’ve got a handy list of industry CTA’s that are commonly used here!
Trying to handle all of the day-to-day operations can quickly feel overwhelming. One of the best ways to avoid overextending yourself is to hire our experienced and highly-recommended digital marketing agency for your company. The Dotcom.Marketing digital marketing agency will focus on developing the brand of your company with strategic marketing, allowing you to focus on other tasks in the workplace.
While many brands use email marketing as the primary channel for their personalized marketing focused on customer relationship building, advertising channels like Google and Facebook are valuable platforms for doing just that, as well. Broadening your campaign beyond email marketing can increase its effectiveness and also help you reach customers who are non-contactable on email or who are email-unengaged.
It’s true… No matter what, you must include some kind of content marketing in your strategy. With that said, if you’re ready to improve your current marketing strategy and bring in more customers, click here.