1) Locate Expertise
Don’t be afraid to ask for help (from us) from experts in the field when you need it! Admitting that you don’t “know it all” is the best way to start learning. We invite you to look at the most successful advertisements ran by our team and discuss with us what the plan of action would be for your marketing approach. You may know your business, but marketing is a beast that experts can use to target your audience to grow your reach! When in doubt, contact your team of experts and ask for a SWOT analysis to identify areas of opportunity.
2) Evaluate Trends
Educate yourself and use all of your historical data to your advantage! One of your greatest resources for promotional offers is yourself, and you should be keeping up with the trends it every chance you get for inspiration. Don’t know where to start? All of your historical data should be the number one place to start when expanding on your marketing ideas. Knowing what is happening and what has happened is KEY! Check out this blog about recent marketing trends to get started right now! Looking for more historical data on marketing trends? Ask for a marketing review from our team! We can pull a complete market analysis to learn what your competition is doing.
3) Creative Space
Finally: take time to feed your creative brain and review the ideas that you or your team may have (or even proposals from our team) submitted. So often, people in the marketing field burn-out because they can’t keep up with the fast-paced expectations of the field. It’s difficult at times to remember that this line of work is just as much art as it is business: if you aren’t taking the time to be inspired, you won’t be able to create things that inspire.
The truth is that because you are even reading this blog, you are likely in need of FRESH MARKETING! Browse other new blog posts to get your mind refreshed and ready for a new perspective or simply request a consultation! We will walk you through the latest trends concerning marketing and create a unique marketing strategy with you. Don’t wait to get your business generating inbound activity from your marketing efforts. Contact us today.
Underestimating the significance of updating your website can be detrimental to your business.
At first, it might not appear as a big issue, but the high levels of competition in the online market require the need to update your website.
If you are spending too much on your campaigns and in return, you have a good conversion rate and reasonable profit, then you can consider increasing your spending on the campaign. Learn more.
Even before Covid-19, people’s first encounters with brands were beginning to take place primarily online. But in the midst of this pandemic internet usage has surged and people are spending more and more time perusing digital media.
Creating kick-ass videos allows you and your employees to have so much to show for your excellent ideas. The quality of your marketing videos forms the basis of your engagement with your clients. Learn about video creation and/or contact Dotcom.Marketing for information on the best video marketing practices and provision of result-oriented digital marketing services.
Facebook offer avenues for advertisers to reach existing customers who’ve engaged with your brand in one way or another. Imagine upselling or cross-selling customers who have already purchased from you.
Other than the advanced targeting of online marketing, your business benefits by marketing online because your customers are already there. More than 4 billion people use the internet globally, which means you have the potential to reach many people when you market your business online.
Growing? Time to monitor your Online Reputation! Every once in a while run a search of your business through the major search engines such as Google, Yahoo, Bing and check for any possible reviews or comments regarding your business on lesser-known niche sites.
Here is a breakdown of the average conversion rates on Google and Facebook by industry according to a study published on the SearchEngineWatch.com website:
Finding out all you can about your demographics, geographic market, and etc., will allow you the opportunity to better tailor your marketing strategy to their values and needs. For example, these prospects are typically very savvy about buying online and value discounts above many other qualities. Refining your online marketing strategies to speak to emotions of your audience is important as we all adapt to the changes and challenges imposed by the COVID-19 (coronavirus) threat. As you define who your audience is, this will aid in developing a style and tone of the words on your website and other forms of social media as you speak directly to that market!