The world of digital marketing is constantly evolving: changing with your market is the only way to stay on top. Check out these 3 tips our team at Dotcom Marketing find useful in maximizing our time-management, skill-sets, and content to be the best they can be!

1) Locate Expertise

Don’t be afraid to ask for help (from us) from experts in the field when you need it! Admitting that you don’t “know it all” is the best way to start learning. We invite you to look at the most successful advertisements ran by our team and discuss with us what the plan of action would be for your marketing approach. You may know your business, but marketing is a beast that experts can use to target your audience to grow your reach! When in doubt, contact your team of experts and ask for a SWOT analysis to identify areas of opportunity.

2) Evaluate Trends

Educate yourself and use all of your historical data to your advantage! One of your greatest resources for promotional offers is yourself, and you should be keeping up with the trends it every chance you get for inspiration. Don’t know where to start? All of your historical data should be the number one place to start when expanding on your marketing ideas. Knowing what is happening and what has happened is KEY! Check out this blog about recent marketing trends to get started right now! Looking for more historical data on marketing trends? Ask for a marketing review from our team! We can pull a complete market analysis to learn what your competition is doing.

3) Creative Space

Finally: take time to feed your creative brain and review the ideas that you or your team may have (or even proposals from our team) submitted. So often, people in the marketing field burn-out because they can’t keep up with the fast-paced expectations of the field. It’s difficult at times to remember that this line of work is just as much art as it is business: if you aren’t taking the time to be inspired, you won’t be able to create things that inspire.

The truth is that because you are even reading this blog, you are likely in need of FRESH MARKETING! Browse other new blog posts to get your mind refreshed and ready for a new perspective or simply request a consultation! We will walk you through the latest trends concerning marketing and create a unique marketing strategy with you. Don’t wait to get your business generating inbound activity from your marketing efforts. Contact us today.

Marketing Recently Re-opened Businesses

Marketing Recently Re-opened Businesses

When marketing the reopening of your business, it is important that you effectively communicate as much as possible to your customers. Learn more about re-opening marketing strategies for added oomph to your production.

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4 Ways to Update Your Website

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At first, it might not appear as a big issue, but the high levels of competition in the online market require the need to update your website.

How to Plan a PPC Budget

How to Plan a PPC Budget

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5 Reasons to Use Online Marketing in 2021

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Even before Covid-19, people’s first encounters with brands were beginning to take place primarily online. But in the midst of this pandemic internet usage has surged and people are spending more and more time perusing digital media.

Best Video Marketing Practices

Best Video Marketing Practices

Creating kick-ass videos allows you and your employees to have so much to show for your excellent ideas. The quality of your marketing videos forms the basis of your engagement with your clients. Learn about video creation and/or contact Dotcom.Marketing for information on the best video marketing practices and provision of result-oriented digital marketing services.

Ad Targeting Strategies for Facebook

Ad Targeting Strategies for Facebook

Facebook offer avenues for advertisers to reach existing customers who’ve engaged with your brand in one way or another. Imagine upselling or cross-selling customers who have already purchased from you.

3 Reasons for Shifting to Online Marketing

3 Reasons for Shifting to Online Marketing

Other than the advanced targeting of online marketing, your business benefits by marketing online because your customers are already there. More than 4 billion people use the internet globally, which means you have the potential to reach many people when you market your business online.

What to Do When You Get a Negative Review

What to Do When You Get a Negative Review

Growing? Time to monitor your Online Reputation! Every once in a while run a search of your business through the major search engines such as Google, Yahoo, Bing and check for any possible reviews or comments regarding your business on lesser-known niche sites.

2019 Conversion Rates Comparison

2019 Conversion Rates Comparison

Here is a breakdown of the average conversion rates on Google and Facebook by industry according to a study published on the SearchEngineWatch.com website: