The 5 Reasons Listed Below Will Help You Understand Online Marketing & Its Importance In 2021!

Even before Covid-19, people’s first encounters with brands were beginning to take place primarily online. But in the midst of this pandemic internet usage has surged and people are spending more and more time perusing digital media. As a result, even businesses that have previously avoided investing much time or capital in online marketing are being forced to reconsider their stance. Here are the top three reasons that online marketing is a good idea for your business.

1. Online Marketing Is Effective & Inexpensive

With online marketing, you can easily push ads targeted to specific demographics at a remarkably low cost, a favorable contrast to advertising on television, in print, on the radio, or by mailing brochures all of which take a significant investment. You can pick your budget will setting reasonable geographical targeting to match it for an effective campaign!

2. You Can Track Your Progress & ROI

Many online marketing tools back it easy to track your results, allowing you to measure the success of your advertising campaign and even see it visualized in the form of detailed graphics. This is an option that is rarely available with more traditional forms of advertising.

3. People Spend More Money & Time Online

If you have opened an online venue for your business where people can spend money on your products and/or services, you may find that you can mark up your prices a bit. Studies have shown that people are willing to spend more online for products and services than they would be willing to spend if they walked into a brick-and-mortar store.

4. You Can Define or Expand Your Online Audience

The internet allows you 24/7 access to your target demographic, regardless of their geographical location. This means there is an enormous potential audience for your advertisements. Anyone with an internet connection, anywhere in the world, can encounter your ads and could even become a customer.

5. You Can Easily Tweak Your Advertising

If you notice that there is something about your advertising campaign that people are un-excited about, or responding to in an actively negative way, then you can easily fix whatever is wrong fairly quickly. Being able to constantly improve your marketing is a luxury that is not available to most of those who use traditional avenues for marketing. With those, it’s far more expensive to change your advertisements mid-campaign. The flexibility of online marketing is a huge advantage!

If you want to learn more about marketing online, simply contact us here at DotCom Marketing!digital marketing - danielle caudill - dotcom - marketing