Arnie Needed Help Increasing The Attendance At His Seminars
Financial Event Marketing
The Challenge
Arnie was struggling to get the word out about the Social Security and Retirement Planning Seminars. Arnie holds 2-3 seminars per month across the valley of Arizona and felt that is was important for him to be able to relay his message to the general public.
The Solution
@DotcomMktg put together a fierce set of PPC campaigns that allow for users to easily find his invitation to the seminar online. Using Google and Facebook PPC campaigns, the seminars are now producing the highest quality of leads that Arnie has ever experienced.
ARNIE’S CAMPAIGN RESULTS
Registered Buying Units
Average App Size
Day Turnaround
Appointments Set
With the @DotcomMKTG digital marketing efforts, Arnie was able to see an increase in the average closed app size, a higher appointment setting ratio, and a higher attendance-rate to his seminars. Using a mixture of media marketing techniques, leads will be touched 2-3 times for increasing show-rates. We’ll even invite past leads who were unable to attend previous events! While each event is unique and may have different results depending on geographical and demographic target audiences, we have had success with marketing Financial seminars/classes/workshops for over 7 years!