Digital Discussions
A Guide To Rebranding
A rebrand is a great opportunity to strengthen your company’s image, but you may be a little confused about what the term means exactly. Read about everything you need to know about what rebranding is and why companies choose to do it.
4 Trends if You Spend $50K+ on PPC
4 PPC trends that you need to know if you spend $50K+ on PPC. If you are relying on organic search traffic to bring you business, here’s a little reminder that SEO is becoming more and more difficult for first-page ranking. The screenshot below that shows why it is going to be a tough proposition with the continuance of evolved campaign space.
How Long Should Facebook Videos Be?
Facebook is an important marketing tool. Video is an important marketing medium. It makes sense to put the two together. If you're not marketing your products with Facebook videos you probably should be. Facebook has more than 2 billion users, so it's likely your...
Why You Need To Incorporate Email Campaigns in Your Marketing
Email marketing has been around for a while now. But with the advent of social media, email marketing is outdated, right? Wrong. Email campaigns are a trusty old companion. 85% of U.S retailers in as recently as 2017 divulged that email marketing was one of their most...
Radio, meet Social Media
Radio has long been one to the traditional means of advertisement for businesses small and large alike. Concise, localized, and targeted are some of the greatest attributes of advertising over the air, but what about engagement?…
The Popularity Of Video Online
Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with a emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet.
2018 VS. 2019 Social Media Demographics
Every click on the internet is trackable, taking a lot of the guesswork out of brand awareness and demographics. With this information though, comes an overwhelming amount of data.
Blogging: 5 HOT Tips
Writing a good blog post involves a lot more than writing the copy when you feel the urge – you get out what you put in (garbage in, garbage out).
How Do You Know if PPC is Right for Your Company?
PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer isn't so clear. PPC can be an...
Google’s New Update Bringing Better Results to Most Sites
Google has made another update and it’s to the Google PLus platform! Now tweaking its algorithm for ranking websites as of March 12. The good news is most sites have seen an improvement in their rankings. Several sites that track search engines report that many web developers are getting higher rankings with the new algorithm update.
The Truth about Conversion Rates
Are you looking for ways to increase both engagement and conversion rates? We can help. Contact our team!
How to Ask for Reviews
Businesses primarily center around offering some type of service. And of course, some companies offer both products and services. Asking for reviews (and posting results) is closely associated with how an organization interacts with both current customers and potential customers. Read this blog to learn more about online reviews and why you need them.
Where Did Google+ Go?
So what happened to Google plus and what is the plan of action that Google is taking? Those are our questions..
Why Advertising on Instagram is a Must
Advertising on Instagram is a great way to increase your audience, engage your readers, and educate them about your brand. Let's start with this...According to Hootsuite, "there are 800 million monthly active users on Instagram, 60 percent of whom are under 30," so...
Types of Modern Media – What Exactly is Traditional Marketing?
What is "traditional marketing?" Traditional marketing can be thought of as an "outbound" strategy for obtaining and maintaining business. This strategy relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold...
How-to Get Featured on a Podcast
Podcasts are all the rage. Some have just as many listeners as their radio counterparts. Brands have learned that people love to listen to the radio while they're on their way to work and back home again, so getting a slot during these times will help boost their...
Life Stage Marketing: Audience Targeting from Graduates to Retirees
In marketing, effective targeting can mean the difference between success and failure of a marketing campaign. Knowing who your customers are and how to communicate with them is the best method for ensuring your intended message reaches as many of your...
Twitter Advertising – Your Campaign Options
YOUR 3 CAMPAIGN OPTIONS FOR TWITTER ADVERTISING Below briefly outlines the three different types of advertising campaigns that you can run with on Twitter. The options include Promoted Tweets, Promoted Trends or Promoted Accounts. Learn the differences and best...
7 Different Types of Content Postings
Social Media Marketing is Essential. Get Familiar With These 7 Different Types of Content Posts. It's true that modern technology has become exponentially popular, making it easier than ever to promote products and interact with customers. Okay, so you've got your...
Why You Need Instagram Marketing
So many brands on social media that it's hard to have a conversation on social media marketing platforms without mentioning the photo-based platform, INSTAGRAM. The app has over 800 million users and is projected to hit 1 billion in the first half of 2018. Yet...
Build Trust for Your Brand with Online Reviews
The world of eCommerce and internet marketing continues to grow by leaps and bounds for multiple reasons: Each new generation has a higher comfort level with technology and the generations who have never used technology or will never use technology are shrinking by...
5 Top Blogging Tips for Small Businesses
Having a blog on your website is a great way to engage and interact with your audience, as well as showing off your knowledge and expertise in your particular line of business. However, it is always best to have a strategic plan for your blog posts rather than taking...
5 Things You Don’t Know About Reputation Management
5 Things You Don’t Know About Your Online Reputation Management There is more to reputation management than the first ten Google results. There are countless ways a brand or individual may have their online image tarnished. Even content on private accounts can be...
Understand Your Primary Audience on Twitter
Is Twitter Good For Your Business? Find Out. Twitter is a fast-paced microblogging platform that has changed the way information is distributed more than any other medium in recent history. Users can stay current with a high-volume of events in real-time and this...
3 Mobile Marketing Trends You Need to Know
As mobile searches continue to grow, so must your marketing efforts. Are you reading this blog post on your phone? IRONIC! According to Google, 62% of consumers now search on their smartphone daily. Ninety-four percent look for local information on their phone, and...
Risks in Duplicate Content
Duplicating already published content is bad for your online presence. For those looking to expand their business description and/or better explain products or services online, it might seem like a great idea to find content inspiration or even pre-written information...
What Is Remarketing & Why Do I Need It?
Introducing an aggressive form of PPC - REMARKETING! You've likely been there before. You visit a website (let's say Amazon) to check out some new product (like that shiny new laptop you've been considering). After reading the description you click away, distracted by...
Utilizing Today’s Most Popular Social Media Networks
If you own a business, it is vital that you have a social media presence. Those who do not have online social media accounts are missing out on free advertising, or merely being noticed at all. It is rare for someone to use to phone book to find a business.
Advertising with YouTube — You have Options!
Are you aware of the success you could see with an engaging YouTube video campaign? For less than 50 cents per view, YouTube allows you to advertise so you don't miss the younger generation. But it doesn't stop there, as over a billion people are active on YouTube...
3 Reasons to Stay Connected to Your Email On Your Phone
Having work email on your phone may seem stressful or overwhelming in the short-term, but it will be incredibly beneficial overall once it is implemented. Let’s talk about why it works.