Digital Discussions 

Google’s New Update Bringing Better Results to Most Sites

Google has made another update and it’s to the Google PLus platform! Now tweaking its algorithm for ranking websites as of March 12. The good news is most sites have seen an improvement in their rankings. Several sites that track search engines report that many web developers are getting higher rankings with the new algorithm update.

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How to Ask for Reviews

Businesses primarily center around offering some type of service. And of course, some companies offer both products and services. Asking for reviews (and posting results) is closely associated with how an organization interacts with both current customers and potential customers. Read this blog to learn more about online reviews and why you need them.

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Why Advertising on Instagram is a Must

Advertising on Instagram is a great way to increase your audience, engage your readers, and educate them about your brand. Let's start with this...According to Hootsuite, "there are 800 million monthly active users on Instagram, 60 percent of whom are under 30," so...

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How-to Get Featured on a Podcast

Podcasts are all the rage. Some have just as many listeners as their radio counterparts. Brands have learned that people love to listen to the radio while they're on their way to work and back home again, so getting a slot during these times will help boost their...

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Twitter Advertising – Your Campaign Options

YOUR 3 CAMPAIGN OPTIONS FOR TWITTER ADVERTISING  Below briefly outlines the three different types of advertising campaigns that you can run with on Twitter. The options include Promoted Tweets, Promoted Trends or Promoted Accounts. Learn the differences and best...

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7 Different Types of Content Postings

Social Media Marketing is Essential. Get Familiar With These 7 Different Types of Content Posts. It's true that modern technology has become exponentially popular, making it easier than ever to promote products and interact with customers. Okay, so you've got your...

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Why You Need Instagram Marketing

So many brands on social media that it's hard to have a conversation on social media marketing platforms without mentioning the photo-based platform, INSTAGRAM. The app has over 800 million users and is projected to hit 1 billion in the first half of 2018. Yet...

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Build Trust for Your Brand with Online Reviews

The world of eCommerce and internet marketing continues to grow by leaps and bounds for multiple reasons: Each new generation has a higher comfort level with technology and the generations who have never used technology or will never use technology are shrinking by...

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5 Top Blogging Tips for Small Businesses

Having a blog on your website is a great way to engage and interact with your audience, as well as showing off your knowledge and expertise in your particular line of business.  However, it is always best to have a strategic plan for your blog posts rather than taking...

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Understand Your Primary Audience on Twitter

Is Twitter Good For Your Business? Find Out. Twitter is a fast-paced microblogging platform that has changed the way information is distributed more than any other medium in recent history. Users can stay current with a high-volume of events in real-time and this...

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3 Mobile Marketing Trends You Need to Know

As mobile searches continue to grow, so must your marketing efforts. Are you reading this blog post on your phone? IRONIC! According to Google, 62% of consumers now search on their smartphone daily. Ninety-four percent look for local information on their phone, and...

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Risks in Duplicate Content

Duplicating already published content is bad for your online presence. For those looking to expand their business description and/or better explain products or services online, it might seem like a great idea to find content inspiration or even pre-written information...

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What Is Remarketing & Why Do I Need It?

Introducing an aggressive form of PPC - REMARKETING! You've likely been there before. You visit a website (let's say Amazon) to check out some new product (like that shiny new laptop you've been considering). After reading the description you click away, distracted by...

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Advertising with YouTube — You have Options!

Are you aware of the success you could see with an engaging YouTube video campaign? For less than 50 cents per view, YouTube allows you to advertise so you don't miss the younger generation.  But it doesn't stop there, as over a billion people are active on YouTube...

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Digital Marketing to Different Generations

With the amount of time and effort that goes into marketing online and across multiple devices, it’s important to choose the right content vehicle for the right generation to really open the doors for new business. With this mindful demographic approach to marketing, you will better clarify messaging online and increase response rates.

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What is Pay-Per-Click (PPC)? How Does It Work?

What is PPC? How Does It Work? If you've been looking at your online marketing options, you've come across pay-per-click marketing. But while PPC is an old standby when it comes to advertising on the Internet, it can seem confusing for those who've never used it...

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