Digital Discussions 

Is PPC Right for Your Company?

Is PPC Right for Your Company?

PPC, or pay-per-click advertising, allows you to reach a wide audience, usually through search engine results or social media. But while some companies have quick success with PPC, others denounce it as a waste of time. The real answer is…..

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PPC Campaign Keyword Mistakes

PPC Campaign Keyword Mistakes

Campaign Keyword Mistakes Are Costly!! This is especially true for your Google marketing campaign. Today, many businesses prefer a digital marketing approach to advertise their brand. In fact, according to the Search Engine Journal online, "pay-per-click" (PPC) ads...

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Marketing SMARTER, Not Harder

Marketing SMARTER, Not Harder

The world of digital marketing is constantly evolving: changing with your market is the only way to stay on top. Check out these 3 tips our team at Dotcom Marketing find useful in maximizing our time-management, skill-sets, and content to be the best they can be!

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A Guide To Rebranding

A Guide To Rebranding

 A rebrand is a great opportunity to strengthen your company’s image, but you may be a little confused about what the term means exactly. Read about everything you need to know about what rebranding is and why companies choose to do it.

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4 Trends if You Spend $50K+ on PPC

4 Trends if You Spend $50K+ on PPC

4 PPC trends that you need to know if you spend $50K+ on PPC. If you are relying on organic search traffic to bring you business, here’s a little reminder that SEO is becoming more and more difficult for first-page ranking. The screenshot below that shows why it is going to be a tough proposition with the continuance of evolved campaign space.

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How Long Should Facebook Videos Be?

How Long Should Facebook Videos Be?

Facebook is an important marketing tool.  Video is an important marketing medium.  It makes sense to put the two together.  If you're not marketing your products with Facebook videos you probably should be.  Facebook has more than 2 billion users, so it's likely your...

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Radio, meet Social Media

Radio, meet Social Media

Radio has long been one to the traditional means of advertisement for businesses small and large alike. Concise, localized, and targeted are some of the greatest attributes of advertising over the air, but what about engagement?…

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The Popularity Of Video Online

The Popularity Of Video Online

Dotcom Marketing is prepared to implement and create a digital marketing strategy for your business with a emphasis on video marketing resources. We specialize in helping our customers reach their bottom line simply by utilizing the internet.

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Google’s New Update Bringing Better Results to Most Sites

Google’s New Update Bringing Better Results to Most Sites

Google has made another update and it’s to the Google PLus platform! Now tweaking its algorithm for ranking websites as of March 12. The good news is most sites have seen an improvement in their rankings. Several sites that track search engines report that many web developers are getting higher rankings with the new algorithm update.

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How to Ask for Reviews

How to Ask for Reviews

Businesses primarily center around offering some type of service. And of course, some companies offer both products and services. Asking for reviews (and posting results) is closely associated with how an organization interacts with both current customers and potential customers. Read this blog to learn more about online reviews and why you need them.

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Why Advertising on Instagram is a Must

Why Advertising on Instagram is a Must

Advertising on Instagram is a great way to increase your audience, engage your readers, and educate them about your brand. Let's start with this...According to Hootsuite, "there are 800 million monthly active users on Instagram, 60 percent of whom are under 30," so...

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How-to Get Featured on a Podcast

How-to Get Featured on a Podcast

Podcasts are all the rage. Some have just as many listeners as their radio counterparts. Brands have learned that people love to listen to the radio while they're on their way to work and back home again, so getting a slot during these times will help boost their...

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Twitter Advertising – Your Campaign Options

Twitter Advertising – Your Campaign Options

YOUR 3 CAMPAIGN OPTIONS FOR TWITTER ADVERTISING  Below briefly outlines the three different types of advertising campaigns that you can run with on Twitter. The options include Promoted Tweets, Promoted Trends or Promoted Accounts. Learn the differences and best...

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7 Different Types of Content Postings

7 Different Types of Content Postings

Social Media Marketing is Essential. Get Familiar With These 7 Different Types of Content Posts. It's true that modern technology has become exponentially popular, making it easier than ever to promote products and interact with customers. Okay, so you've got your...

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Why You Need Instagram Marketing

Why You Need Instagram Marketing

So many brands on social media that it's hard to have a conversation on social media marketing platforms without mentioning the photo-based platform, INSTAGRAM. The app has over 800 million users and is projected to hit 1 billion in the first half of 2018. Yet...

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Build Trust for Your Brand with Online Reviews

Build Trust for Your Brand with Online Reviews

The world of eCommerce and internet marketing continues to grow by leaps and bounds for multiple reasons: Each new generation has a higher comfort level with technology and the generations who have never used technology or will never use technology are shrinking by...

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5 Top Blogging Tips for Small Businesses

5 Top Blogging Tips for Small Businesses

Having a blog on your website is a great way to engage and interact with your audience, as well as showing off your knowledge and expertise in your particular line of business.  However, it is always best to have a strategic plan for your blog posts rather than taking...

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Understand Your Primary Audience on Twitter

Understand Your Primary Audience on Twitter

Is Twitter Good For Your Business? Find Out. Twitter is a fast-paced microblogging platform that has changed the way information is distributed more than any other medium in recent history. Users can stay current with a high-volume of events in real-time and this...

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