There are many things that can go wrong when creating and managing your business listings. From providing incorrect information, to failing to verify or claiming your listings, to not keeping your pages updated with the latest information, businesses can make a lot of mistakes that cost them leads and sales.
Providing Incorrect Information
One of the most common mistakes businesses make is providing incorrect information on their listings. This can include anything from your website URL to your office hours to your location. It’s important to double check all of your listing details to ensure that they are accurate, as even one mistake can lead a potential customer astray. There are a number of ways to verify your business listing information, including using Google My Business and Bing Places for Business. @Dotcommktg takes it a bit further for optimal success, but if you are doing this on your own these Google and Bing are a great starting spot.
Unverified or Unclaimed Listings
Another common mistake is having unverified or unclaimed listings from customers. This can happen when customers create listings for your business without your knowledge or permission, and it can result in inaccurate information being displayed about your business. To steer clear of this, it’s important to use your work email address to claim your business listings and verify their accuracy. You should be visiting these listings and providing updates to business information as needed.
Not Managing Your Pages
One of the biggest mistakes businesses make is not managing their pages with updated information for a user experience. This can include anything from outdated contact information to old photos and videos. Not only does this make it difficult for customers to get in touch with you, but it can also make your business look unprofessional. To avoid this, be sure to regularly update your business listings with the latest information.
So, in conclusion, please remember to take these tips and work to avoid these common online listing mistakes. In addition, you can ensure that your business listings are accurate, up-to-date, and easy for customers to find for optimal impression share online.
If you have any questions, please contact Dotcom Marketing for a free consultation!