How To Avoid Spamming With Your Content Marketing Strategy

As more people live their lives digitally, the digital marketing landscape has gotten increasingly complicated. We all get the promotional emails, texts, phone calls, and many other forms of social notifications. Some wanted reminders and alerts, and then there’s some unwanted junk, right? With the popularity of social media, email marketing, and websites such as Google and Facebook, it’s not surprising that the content on these platforms is both abundant and spammy.

Here’s the question we want to answer for every annoyed business owner: How can we avoid being spammers? This Digital Discussion will cover how you can avoid becoming a spammer!

digital marketing unsubscribed promoWhen creating content you should to have a firm understanding of what spam marketing is exactly and why it’s important to keep in mind the different types of spam you should stay away from. There are three main types of spam: content, comment, and email.

The 3 types of spam content

  • Content spam is when you create content for the sole purpose of promoting your product or service. This type of spam is often seen on blogs and websites.
  • Comment spam is when you post comments on articles or blog posts that are nothing but a link to your website or product.
  • Email spam is when you send unsolicited emails to people with the intent of selling them something.

All 3 types of spam can be very irritating for readers and can damage your business reputation! It’s important to avoid using these type tactics in your content marketing strategy. Instead,  put specific focus on creating quality content that provides value to your readers in every aspect of your branding. While it’s best to reach out to experts like us for help, keep reading for more tips.

Review your brand identity and it’s relevance

When creating content, make sure it is content that will resonate with your target audience and digital marketing content that provides them with useful information on your brand. Write about relevant topics that people are interested in and that you know something extra about. Don’t try to hard sell them something with pushy and harsh messaging; provide them with valuable information on relevant subjects and they will be more likely to buy (more) from you in the future.

PRO TIP: Make sure that your email campaigns are delivered to the right people. Don’t spam subscribers who have unsubscribed from your list or who have not opened any of your past emails. When relevant, include additional value for messaging to loyal followers and existing clients for subscribing.

Above all, be honest and genuine in your brand’s marketing content. People are looking for real details, so give them what they want and close the deal faster. Don’t try to mislead your readers or trick them into buying something they don’t need. If you provide quality content that is useful and relevant, your readers will appreciate it and be more likely to do business with you.

How to spam-proof your blog

  • Make sure your blog content is valuable and useful to your readers.
  • Avoid using excessive advertising tactics. If your blog posts are filled with ads or blatant promotions, you’ll likely get labeled as spam and lose credibility with your target audience.
  • Do not use click bait titles. Make sure your title accurately represents the content.
  • Avoid overreaching when it comes to your blog’s SEO strategy. Although it might seem tempting, don’t go overboard with optimization techniques in an effort to boost traffic from search engines. This could lead to your site being labeled spam, which will damage your reputation and drive away potential customers.

How to build effective ads without spam

  • Make sure your ads are targeting the right people and are not too general or generic. This will help ensure that your ads aren’t considered spammy.
  • Use images and videos that are relevant to your product or service. These will help potential customers understand what your product or service is and why they should buy it.
  • Keep your text concise and easy to read. This will help reduce the chance of people becoming confused about what you’re trying to say.
  • Make sure your ad copy is accurate and up-to-date. This will ensure that you’re providing the most accurate information possible about your product or service.

Create social media content that avoids spam

  • Make sure each post is relevant to the audience you are targeting.
  • Check to make sure all of your information is correct before publishing any live content. This includes your brand name, website address, and contact information.
  •  Avoid using overly promotional language in your posts. Instead, focus on providing helpful information or insights that will benefit your target audience.
  • Keep your posts short and to the point. This will help to keep your content from being seen as spam.

No one likes spam and it can be very damaging to your business if your content is perceived as spam. Follow the tips above to avoid such a label.

If you are interested in learning more about content marketing or how to improve your marketing and avoid spam, please contact Dotcom.Marketing