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As mobile searches continue to grow, so must your marketing efforts.


Are you reading this blog post on your phone? IRONIC! According to Google, 62% of consumers now search on their smartphone daily. Ninety-four percent look for local information on their phone, and 66% visit a business in person or online after a mobile search.  If your mobile pay-per-click (PPC) strategy does not keep up and adapt to new search trends, then you and your company risk being left behind.

What are the latest PPC mobile search trends?  Here are three you need to know:

Audience Targeting

Gone are the days of just throwing up an ad and choosing some relevant keywords to trigger it. Today’s targeting is much more precise.  Google Adwords’ Similar Audiences, for example, gives advertisers the ability to target users who are searching for the same kinds of products and services as recent site visitors.  Adwords’ advertisers are also now able to target users based on purchase intent signals. This means that if you sell shoes, then you can increase your reach among people who have previously searched for shoes.

Smart Display Campaigns

According to Google, the Google Display Network (GDN) now has more than 3 million websites and applications.  For the GDN to be effective for advertisers, it has to deliver the right ad to the right person at the right bid amount.  Finding this perfect balance has been a challenge for many small companies. To solve this problem, Google recently announced its Smart Display Campaigns, an automated way to reach the right audience with the right creative at the right price.  Google touts it as an “almost effortless way to broaden your customer base and win new conversions.”

Accelerated Mobile Pages (AMP) for Ads

The faster a site loads, the better the user experience it provides. The same thing goes for PPC ads. To this end, Google has begun serving advertisers’ accelerated mobile landing pages on mobile search.  These lightning-fast landing pages provide a more satisfying visitor experience than standard landing pages, leading to more conversions and higher sales.

Are you ready to take your digital marketing to the next level? If so, then please contact us. Our team is standing by and looks forward to working with you.